Do you own a local business?
If yes, you need to think about formulating a local Seo strategy.
For example, if you own a printing business in Singapore, ranking globally for keywords like graphic flyers, posters, and so on is of no use. You have to rank for local keywords like printers in Singapore, flyer printing in Singapore, and so on.
Not only the keywords vary, but also the local Seo strategy is different from your ordinary Seo strategy. Of course, you can hire companies like bestseocompany.sg to help you with Local Seo rankings. However, before you do so, it is an excellent idea to gain some insights regarding the Seo tips that can help your business.
Before we highlight those tips, let us look at the definition of local Seo before moving forward.
What is local Seo?
Local Seo involves ranking for local keywords and the local business widget that appears for organic search queries.
Now that you are aware of what local Seo exactly involves, let us look at the tips that can help you.
1. Start with Google My Business Account:
Do you know that Google allows creating your business profile?
This business profile can rank in search engines for relevant keywords. The feature which enables the same is Google My Business Account. The very first step is to create a Google my business account.
It will allow you to create a business profile that you can populate using your business details. The good news about this business profile is that it appears in various search engine features like:
- Google local search results
- Google search knowledge panel
- Google maps
- And so on
Thus, you have to ensure that your profile consists of accurate business information. Additionally, you have to keep on updating this account. You can update using Google posts to have the edge over other businesses using the same feature.
Hiring a local Seo Singapore company will do the trick if in case, you don’t wish to do it yourself. The company will take care of every step and tip, which we are highlighting in this article.
Now that you know the essential feature which Google provides for local businesses, let us look at some other tips.
2. Create local content:
The content which you create for a standard website and the local business needs to be different. For local businesses, the content needs to revolve around local developments. Some ways to create such content include:
- You can blog about local events and happenings.
- You can cover various charity events and industry events using videos.
- You can create location-specific webpages and publish relevant content on those pages.
These three simple tips will help you produce relevant content for your local business website. Doing so will help you rank your website higher in the search engines. Consequently, the number of targeted visitors that you will get will be higher. It will help the bottom line of your business.
3. Target local keywords:
The most apparent local Seo tip which you need to follow is to target local keywords.
As highlighted above, instead of targeting keywords like flyer printing, you have to target keywords like flyer printing in Singapore. Once you target such local keywords, gaining targeted visitors is easy.
You might be thinking how to find such keywords?
There are plenty of tools which you can use like:
- Google adwords keyword planner
- And so on
Once you find the list of such keywords, you have to integrate them into your website. Some places to incorporate them are:
- About us page of your website
- Blog posts
- Product descriptions
- And so on
The amalgamation of these keywords with your website is pretty essential to rank for local keywords. Only when you use them on your website, can you target and rank for them. While this tip might seem like a commonsense tip, but it is highly effective.
4. Encourage your customers to post reviews:
The business reviews are part of your business profile. One of the easiest ways to generate content for your business profile is to encourage customers to post reviews. User-generated content is the easiest type of content to rely on.
In case, you’re wondering how you can encourage customers to post reviews; you can follow the tips below:
- You have to hand them a card reminding them to leave a review on your business profile. Also, you can explain the entire process through an email.
- For reviewing your business online, you can offer them a discount code on their future purchases.
- You can advertise your current Google reviews rating on your website and your store to remind them of your presence on the Google search engine. That will automatically encourage them to post your business review online.
Using these three simple tips, you can easily encourage your customers to post reviews on your business profile. Such user-generated content will help your business rank higher. It will undoubtedly increase your traffic.
5. Use Location pages to your advantage:
A regular business operating in numerous countries will have pages like:
- Products and services
- About us
- Contact us
- And so on
When it comes to local businesses, you have to create location-specific pages like:
- Flyer printing in Singapore
- Offset printing in Singapore
- Singapore office contact us page
- And so on
It will help your business website rank for local keywords. Many business owners often overlook this step. However, the benefits which this tip can provide you are enormous.
6. Gain Local Backlinks:
Backlinks play a very vital role in ranking your website. However, for a local business, you cannot just get any backlinks. Preferably, you have to gain local backlinks.
You might be thinking, what exactly are local backlinks?
These are from local community websites, Facebook groups, other local businesses, and so on. Instead of gaining a backlink from any domain, you have to focus on gaining such local backlinks.
Some ways to do so are:
- You can volunteer for other businesses in return for a backlink.
- You can moderate an online community to gain a backlink.
- You can guest post for other local businesses to gain a backlink.
These three simple ways will allow you to gain local backlinks. Local backlinks have enormous value when it comes to search engine rankings. Therefore, you cannot ignore this local Seo tip.
7. Create business citations:
A citation is the mention of business name, address, and phone number online. You have to create such business citations to rank higher.
There are various sources to create these. These include:
- Social media profiles
- Newspaper stories
- Classified listings
- And so on
The more the online citations about your business, the higher your rankings will be. That is why; you cannot ignore gaining/creating more local citations for your business.
Do these steps sound overwhelming for you?
Is it too much work for you?
If yes, the best way to move forward is to hire a local Seo Singapore company like bestseocompany.sg to rank your business for local keywords. Once you do so, your Local Seo strategy will be executed professionally. It will help you gain targeted visitors. All the while, you can focus on your business rather than implementing these steps. Outsourcing local Seo can benefit your business immensely in the longer run. Our guide above can provide you with a glimpse into the working of local Seo companies. With all this information, you can make an informed decision while hiring a local Seo company.